The line forms around the building

The prospect of the Shake Shack opening in my state (not even my neighborhood, but my state) excited me so much that I forgot I don’t go to things when they open. Movie premiere? You risk moviegoers talking too loudly, tickets being sold out, a packed house; I’ll wait a week. New restaurant? Dying to try it, but not if I have to wait two hours in the cold.

So the NYC-based Shake Shack that’s creeping its way into CT and other random locations (Miami, Turkey) has crept, rather oddly, into Massachusetts. But not into Boston where you’d expect, and certainly not into the Boston Common where I lobbied hard for it to take over the most perfect little structure in the park that would have drawn crowds like their Madison Square Park location in NYC where you can watch the line on a live cam online. No, it opened in a schmancy new development in Chestnut Hill, a tony burb that most people will have to drive to, unless you’re attending Boston College around the corner.

Still, when I was in the area around lunch, I swung by to enjoy a burger and a shake. Only to remember why I avoid new places. The Shack was one of the few storefronts open in the new development, but that didn’t stop a line from forming around the building amid hard hat workers constructing, ironically, a gym next door. The line suggested “You will not see any food for at least an hour.” I balked. And then caved. And waited for an hour before carrying a petite tray with a Shack Burger, fries, and vanilla shake to a table in the sun where I ate every last crinkle fry and thought about getting in line again.

Shake Shack

Shake Shack (Photo credit: Kwong Yee Cheng)


2 thoughts on “The line forms around the building

  1. I am so like you where crowds and line ups are concerned! But it sounds like the wait was worth it! Every now and again I suck it in and line up for the fish tacos at Red Fish Blu Fish in Victoria. And I never regret it!

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