Icebox everything

It’s my belief that adding the word “icebox” to any menu item makes it sound better. Take, for instance, the chocolate icebox cake they serve at Tini in Providence. Who wants chocolate cake when you can have chocolate ice box cake? Is it the same thing? Well, yes, it probably is. But does it seem like the chocolate is richer, the cake colder, and the all-around experience more sensual? Yes, yes, and yes. The word icebox conjures up your grandparents’ ice chest and nostalgia for a simpler time. The word “fridge” just doesn’t compare. Who wants a fridge cake?

Check out this icebox strawberry pie as evidence of the word’s allure. Sooo different than your run-of-the-mill strawberry pie, right?

I think dairy companies should get on board with this. Cold milk is already tempting, but icebox milk? Damn, where’s the chocolate? The description might also help with foods struggling for love: icebox celery, icebox Brussel sprouts, icebox kale . . .

Photo by Wendi Dunlap on Flickr

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