Have you noticed how many singer-songwriters and indie bands have rocketed to fame recently thanks to commercials? Apple excels at pairing their products with songs that are catchy and simple. Feist’s “1-2-3-4” comes to mind and the new one for MacBook Air sung by Yael Naim called “New Soul.” Naim croons in French, English, and Hebrew on her latest CD, by the way, just to make you mono- or bilingual self feel inferior.
One of my recent favorites though comes from the generally sappy genre of diamond commercials.
Landon Pigg sings the tune, “Falling in Love at a Coffee Shop,” which 92.5 The River (a great station) has been playing for all those romantics out there. The soft-spoken hipster played a free show in Boston last night at Trident Booksellers & Cafe where my co-worker declared him the next John Mayer and promptly blushed when he came over to chat. His lanky, shaggy look reminds me a bit of James Blunt, but he’s from Nashville, so no British accent—maybe a hint of a Southern one.
“What did the ladies in the front row think?” he asked.
We fawned. I told him we found his Santa socks endearing.
“Bye, ladies,” he said on the way out as we smiled and waved. Then in a moment straight out of a diamond is forever commercial, he added, “If you haven’t found that good kind of love yet, I hope you find it.”